Sergio Zyman Biography

Zyman, a Mexican native, started his career in managerial roles in Japan, Brazil, Guatemala, and New York before relocating to Atlanta to create the first of two stints with The Coca-Cola Company. Zyman was born in Mexico City. His first home saw the introduction of several ground-breaking products, including Diet Coke, Cherry Coke, and New Coke (yes, an effect not well received by consumers at the time, but one that many believe was an idea far ahead of its time theory well supported by the numerous cola flavors and formulas that are popular today). In 1988, Zyman left The Coca-Cola Company and started Core Strategy Group, a consulting company with a client list that included Miller Brewing Company, 7-11, and numerous other big corporations. He had a significant impact on the positioning and formulation of the plan that led to the victory of former Mexican President Vincente Fox in the election. Zyman was convinced to return to Coca-Cola in 1993 to assume the first chief marketing officer post ever created in any corporation by Roberto Goizueta, the previous chairman of the beverage giant and a staunch supporter of Zyman's innovative ideas. The company's marketing approach was revised by Zyman, who also increased yearly global sales from nine to fifteen billion cases—the fastest growth in the organization's history. After Mr. Goizueta passed away, Zyman left The Coca-Cola Company and published several books, among them the global bestseller The End Of Marketing As We Know It. Zyman established the Zyman Group, a global marketing consultancy company, in 1999. He was sought after by food and beverage corporations, industrial manufacturers, well-known retailers, and international communication powers since he was the driving force behind the Zyman Group. Because of this achievement, Zyman Group was recognized by Inc. magazine as one of the American consulting firms with the quickest growth. He gave MDC Partners the bulk of the shares in Zyman Group in 2005. Zyman has earned praise for being one of the most engaging and captivating speakers in the entire globe. His interesting, audacious, and surprising manner energizes audiences. He discusses unconventional growth tactics, the function of marketing in businesses, the parallels between the political and marketing processes, and the recent social and political developments and their effects on consumer behavior. Zyman graduated from graduate programs in London, Paris, and Jerusalem before earning an Executive MBA from Harvard University. In 1998, the UJA honored him as Man of the Year. He received a Lifetime Achievement Award from the National Association of Publicity in 2208. He enjoys skiing, golfing, and running a lot. He is actively engaged in politics, significant strategy projects, and the publication of his fifth book.

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