Regis McKenna Biography

Regis McKenna is a prominent figure in the world of marketing and advertising. He is the founder and chairman of the influential marketing firm Regis McKenna, Inc., which has helped shape the success of companies such as Apple, Intel, and Genentech. McKenna is known for his innovative ideas and insights into the tech industry and is often credited with helping to launch the personal computer revolution in the 1970s and 1980s. McKenna studied economics and political science at Duquesne University before moving to California in the early 1960s. He started his career in marketing at the Hewlett-Packard Company, where he quickly rose through the ranks to become the company's marketing director. In 1970, McKenna founded his own marketing and advertising firm, Regis McKenna, Inc. The company quickly gained a reputation for being at the forefront of the tech industry, working with companies like Intel, Apple, and Genentech to launch groundbreaking products and services. McKenna is also known for his influential writing on the tech industry, including his seminal essay "The Silicon Valley Way," which describes the unique culture and business practices of the San Francisco Bay Area tech industry. He has also authored several books, including "The Regis Touch: New Marketing Strategies for Uncertain Times," which explores the challenges of marketing in a rapidly changing business environment. Today, McKenna continues to be an influential voice in the tech industry, serving on the boards of several companies and organizations. He is also a frequent speaker at industry conferences and events, sharing his insights into the future of marketing and advertising in the digital age.

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