Fernando Machado Biography

With a passion for brands that break the mold Fernando joined the BK marketing team three years ago. Now as Head of Brand Marketing Fernando focuses his efforts on infusing the brand with purpose while modernizing its design and creating iconic campaigns (like Proud Whopper McWhopper Scariest BK and the recent Burning Stores). Awarded Grand Brand Genius by Adweek and International Marketer of the Year by M&M Global Fernando was the leader behind the groundbreaking Dove Real Beauty Sketches campaign during his time at Unilever. He has been awarded more than 70 Cannes Lions (including 3 GPs) throughout his career.
I have a passion for growing brands and businesses. I believe that brands can represent much more than the products they sell. With around 75 Lions in Cannes (3 GPs involving 2 different brands) and 11 D&AD Yellow Pencils (involving 3 different brands) I am a mature global marketer who pushes the creative boundaries to drive business growth.
I worked for about 18 years at Unilever. Starting as an intern in a factory I moved up the ranks working on almost every single product category at Unilever. In 2013 I was awarded as Grand Brand Genius by Adweek (such a pretentious title!) and as International Marketer of the Year (M&M Global). In my last 4 years at Unilever together with the incredible Dove team I led the groundbreaking Dove Real Beauty Sketches campaign which reached more than 200 million total views online (the most watched piece of branded content in history) and 6 billion impressions. Sketches also won an infinite number of awards (20 Lions in Cannes 2 D&AD Yellow Pencils 1 Effie GP in North America).

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