Isabel Valdes Biography

Cultural markets, which are sometimes referred to as ethnic or multicultural markets, are large and distinct consumer market segments within the United States that-- as any consumer market segment--have likes, needs and wants. The key difference is that people in cultural markets have experienced life and lifecycles in a different cultural context than the average consumer in the “mainstream” culture. As such, cultural markets do not respond to the same messages, language and imagery as mainstream markets do.

To engage African-Americans, Latinos, Asians, Eastern Europeans and other growing consumer segments in the United States requires culturally relevant marketing strategies. To help organizations succeed with this complex challenge, IVC has developed a proven five-step approach called Transforming HeartShares into MarketShares.

Isabel Valdés is an In-Culture marketing expert, business development consultant, published author, public speaker and trainer. She is the principal of Isabel Valdés Consulting (IVC). IVC is a boutique consulting firm that provides strategic business development services to companies seeking to tap, expand and successfully penetrate “cultural markets.”

As a renowned expert and highly sought-after speaker, Isabel Valdes's expertise is in high demand. To book Isabel Valdes for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Isabel Valdes's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Isabel Valdes's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Isabel Valdes for your next speaking engagement.