Susan Paley Biography

Susan Paley has experience dealing with imaginative people. She has been able to extract some of the most ground-breaking ideas to influence the audio industry in decades, many of them "firsts," by knowing how to separate pictures that initially seemed ethereal from concrete realities. Paley contributes the crucial component to a three-part tale of inventiveness, cooperation, and business by bridging the gap on a continuum that frequently includes the visionary founder on one end and the practical engineers on the other. The brains behind some of the most cutting-edge consumer goods and embedded solutions in the audio/digital audio arena for more than 15 years, Paley has worked with well-known, up-and-coming, and disruptive businesses, including Beats by Dr. Dre and JBL/Harman Kardon to name a few. Her area of expertise is creating companies from the ground up that are focused on changing industries to get sizable revenue and customer mindshare. Paley is, first and foremost, a builder. Throughout her career, she has developed profitable, long-lasting companies built on cutting-edge consumer platforms of hardware, software, and digital content to actualize new paradigms for international lifestyle brands. Global lifestyle companies, including Beats by Dr. Dre, JBL, GM, Chrysler/Fiat, HP, Quiksilver/Roxy, Nickelodeon, and Universal Music Group, have benefited from her successful use of this approach. Susan's most recent position had her serving as Beats By Dre's first employee and CEO, charged with starting the company from scratch. From a strategic and operational perspective, Paley successfully steered the company's unprecedented expansion, making it the #1 headphone brand internationally and the fastest-growing brand in CE. Through licensing agreements with HTC, Chrysler/Fiat, VW, Hyundai, and HP, she developed "Beats Audio," a unique audio enhancement technology currently installed in millions of mobile phones, cars, and PCs. Susan oversaw the investment transaction team that convinced HTC to spend more than $300 million. Her next position was General Manager/EVP Product Development. She was in charge of assembling and directing the engineering and product management teams developing, overseeing, and carrying out the Beats product line. Paley transitioned from Harman International Group to Beats Electronics, where she was tasked with finding and creating new markets for international brands throughout the Harman portfolio. She developed a brand-new range of lifestyle goods for JBL in conjunction with a strategic alliance with Quiksilver Inc., one of the biggest global young lifestyle companies with $40M in yearly growth. From conception to launch, Paley was in charge of all facets of the company, including the business plan, product portfolio creation, production, channel distribution strategy, marketing, and public relations. Before joining PhatNoise, a Los Angeles start-up that developed the first digital media platform for the vehicle, Harman Paley was the company's head of business development. Paley was in charge of the income generation for the organization in this position through purchasing and administration of the company's significant partnerships, including GM, VW/Audi, and Kenwood. To create the industry's first digital content strategy for in-car infotainment systems, Paley worked closely with General Motors. For the company's revolutionary Mobile Digital Media System, Paley signed agreements with Audible, Nickelodeon, Universal Music Group, and video game publisher Capcom. Paley is now leading the way with a health and wellness solution with IdeaLab in the wearable sector. She also works as a business strategist for global brands and early-stage companies focused on starting brand-new businesses or developing fresh opportunities inside existing firms. On the opposite end of the scale, Paley and her husband have a boy named Ashi, who is 3.5 years old and was adopted by them from Ethiopia's Sidamo area. Paley, who is committed to giving her son and their dogs a balanced life, makes time for these activities and her passion for yoga and outdoor sports at their mountain resort in Mammoth, California.

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