Kenneth Lin Biography

Ken Lin is the CEO and founder of Credit Karma, a personal finance website dedicated to helping consumers better understand the power of their credit and overall financial health. Ken started Credit Karma after growing weary of paying to see his own credit score. He knew there had to be a better, more transparent option for consumers.

Ken’s source of inspiration for a pro-consumer business model came from two former employers, Upromise and Eloan. Eloan was the first company to give out free credit scores before the now-ubiquitous subscription models. Upromise helps people save for college by offering a cash back rewards program. These companies helped shape Ken’s vision for Credit Karma to provide education about your credit, while giving free access to credit scores to all consumers.

Prior to Credit Karma, Ken founded Multilytics Marketing, a data-driven marketing agency that actively managed more than $40 million a year in online marketing dollars for clients such as Wells Fargo, Liberty Mutual and eBay.

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