Bonnie Reitz Biography

Bonnie Reitz is one of the world’s premier experts on achieving corporate excellence and performance in the face of extreme business and market pressures. As Senior VP Marketing, Sales and Distribution at Continental Airlines and an original member of Continental's “Worst to First” turnaround team, Bonnie helped the airline achieve record revenue premiums while reducing marketing expenses from nineteen to ten percent of revenue.

Bonnie has an instinctive ability to know what customers value. Under her leadership the brand achieved top customer satisfaction ratings, winning highest honors for Continental’s OnePass Frequent Flyer program and BusinessFirst product. As a key component of her First to Favorite initiative, she created EliteAccess, a service provided to its most profitable customers. Her e-commerce vision helped to make Continental a leader in customer friendly technologies, including airport e-service centers, the Continental.com web site, and a customer information system that focuses on a customer’s lifetime value and individual service experiences.

Bonnie has a gift for building a customer-driven focus on a culture of trust, dignity, respect and inclusiveness. During her tenure at Continental, the company’s employees voted the company the best place to work six years in a row.

A twenty-six year veteran of the airline industry, Bonnie has retired from Continental and founded InsideOut. . . Culture to Customer, helping businesses improve profit margins through business culture transformation. An energetic and engaging presenter, she speaks frequently around the world at corporate and academic forums and she traveled to China under Boeing’s sponsorship to advise Chinese Aviation Executives on open market competition. Ms. Reitz received the prestigious Laurels Award from Aviation Week & Space Technology, and has been featured in FAST Company, Kiosk Business, Selling Power and Fuel magazines, and in many business books.

As a renowned expert and highly sought-after speaker, Bonnie Reitz's expertise is in high demand. To book Bonnie Reitz for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Bonnie Reitz's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Bonnie Reitz's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Bonnie Reitz for your next speaking engagement.