Ms. Sanders began her experience leading winning-edge organizations when she joined Nordstrom as a sales apprentice.  She moved quickly through the ranks, becoming Nordstrom’s first female store manager.  Ms. Sanders and her team made retail history building the new southern California business to $1 billion in annual sales over a twelve-year period, quickly becoming Nordstrom’s largest and most profitable region.  While developing Nordstrom into a business partnership with their customers, this team, under Betsy’s leadership is credited with having set the industry and international standards for service.

Her book, Fabled Service, has been a sustained top-seller since its first printing in 1995.  Now available around the world in several languages, it has become the handbook of choice for numerous established businesses and budding entrepreneurs alike.

Ms. Sanders earned an undergraduate degree in German, studying at the University of Munich, under the sponsorship of Wayne State University. She has a Masters in Secondary Education from Boston University and a Certificate in Management from the University of Washington Graduate School of Business.  She is a dedicated lifelong learner, holding certificates from numerous seminars and programs, all of which have added greatly to her understanding of the dynamics of highly functioning, customer-focused organizations.

Ms. Sanders holds director positions with such prominent corporations as: Wal~Mart, Wolverine World Wide (Hush Puppies), Washington Mutual, Advantica (Denny’s), and WellPoint (Blue Cross).  In addition, she serves on advisory boards for several privately held companies and as a personal mentor to executives in various customer-focused businesses.