Stan Rosenfeild Biography

Stan Rosenfield is the president of Stan Rosenfield & Associates, a Los Angeles entertainment public relations firm that represents celebrities such as Robert De Niro, George Clooney, Danny DeVito, Geoffrey Rush, Gene Simmons, Helen Mirren, Charlie Sheen, Kelly Ripa, Andy Garcia, Kelsey Grammer, Hank Azaria, and John Goodman. Rosenfield teaches a full course at UCLA Extension called Strategies for Representing Talent in Agency Public Relations and is a frequent guest lecturer on Entertainment Public Relations at various colleges, including UCLA, USC and Loyola. Individuals may learn about the inner workings of an entertainment public relations firm from a top media strategist whose resume reads like a Who's Who of the business through Rosenfield classes. Stan tackles a wide range of agency methods in his course on Strategies for Representing Talent in Agency Public Relations, including how to attract clients, retain your client base, and construct continuing PR campaigns tailored to your client's individual needs. The training also covers how to produce pitches and story ideas for electronic and print channels, how to construct and sustain an image, how to handle damage control, how to address professional challenges, and much more. While the course focuses on entertainment tactics, it also looks at tried-and-true methods of getting exposure. These ideas are beneficial to everyone who works with clients. A notable media trainer, a print and electronic journalist who discusses what makes the media susceptible to public relations pitches, the editor of one of the nation's largest blogs, and a specialist in crisis management/damage control have all been asked to speak at his courses. Barbara Beck will be speaking alongside Stan Rosenfield. Beck is most known for her Emmy Award-winning work on the Los Angeles-based KTLA Morning News, a sometimes irreverent and always entertaining first-of-its-kind show that maintained #1 in Nielson ratings as long as she was host. She received multiple Associated Press and local Emmy Awards for investigative reporting, feature writing, and the series Our Finest Hour at WLOX, where she began her broadcast career. She led an early morning news and conversation program at WSVN in Miami before reporting for the 4, 5, 6, and 10 p.m. newscasts. She had earned an award for her reporting but had forgotten what it was called owing to sleep deprivation.

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