Alan Rothenberg Biography

Mr. Rothenberg was Chairman, President and CEO of the most successful World Cup in history the largest single sport event ever. It set records for total ticket sales, per game average ticket sales, sponsorship and licensing revenues and worldwide TV viewership.

In that capacity, Mr. Rothenberg built an organization from scratch that grew at its peak to 350 full time employees and almost 20,000 volunteers, operating out of 9 venues, plus a headquarters office and a marketing office.

The financial results were also record-setting: $70,000,000 surplus, which was used to fund a new non-profit foundation, the U.S. Soccer Foundation, which he established and continues as a member of its Board of Directors and Executive Committee.

As CEO of the 1994 World Cup, Mr. Rothenberg directed all activities including ticket sales, TV contract negotiations, sponsorship and licensing contract negotiations, stadium negotiations, government relations, international relations, and press relations. In addition, he oversaw major entertainment programs created by the 1994 World Cup including the 3 Tenors concert at Dodger Stadium, a week of separate performances at the Hollywood Bowl, Opening and Closing Ceremonies featuring, among others, Whitney Houston, Diana Ross, Jon Secada, and World Cups Legacy Tour and SoccerFest.

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