Booking a speaker for your event is key to making it a success. A great speaker can inspire and motivate your audience, create a buzz around your event, and make it an unforgettable one. However, there are some common things that event planners need to correct when booking a speaker. Here are the top mistakes to avoid:
Not Defining Your Goals
Before looking for a speaker, you need to define your goals. For example, what do you want your audience to take away from the event? Do you want them to learn something new, feel motivated, or network with other professionals? Once you clearly understand your goals, you can start looking for a speaker to help you achieve them.
Not Doing Researching
Don't make the mistake of booking a speaker without doing your research. Look for a speaker who has expertise in your industry or topic, has a track record of delivering engaging speeches, and has positive feedback from previous clients. You can also check their social media profiles and website to better understand their personality and style.
Not Communicating Your Expectations
It's crucial to communicate your expectations to the speaker before the event. Let them know the topic, theme, and audience demographics. Share your expectations and goals for the event and ask for their input on how they can help you achieve them. Be clear about the length of the speech, the audiovisual requirements, and any other logistics.
Not Having a Backup Plan
Due to unforeseen circumstances, things can go wrong, and speakers can cancel at the last minute. Always have a backup plan if your speaker cancels or doesn't appear. You can have a list of other speakers who can fill in or have a contingency plan in case of technical issues.
Not Negotiating the Cost
Don't assume that the speaker's fees are fixed. You can negotiate the costs based on your budget, the speaker's availability, and their services. Be transparent about your budget and ask the speaker if they can work with it. You can also negotiate the terms of payment and the cancellation policy.
Booking a speaker for your event is an important decision; avoiding these common mistakes can make the process smoother and more successful. By defining your goals, doing your research, communicating your expectations, having a backup plan, and negotiating the cost, you can ensure that your event succeeds and your audience leaves feeling inspired and motivated.
How to Book a Speaker
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