Z. John Zhang Biography

Targeted pricing and other pricing strategies, competitive strategies, market entrance, and channel and retail management are the main topics of Professor Z. John Zhang's study. Recent research examined the intricate unforeseen dangers of targeted pricing, or the practice of lowering costs to attract a competitor's clients, in the quickly evolving Internet era. While this strategy may not be appropriate for every organization, according to Zhang's research, it may be a useful tool in the proper situation. Additionally, Zhang offered principles to assist businesses to determine when targeted pricing can be a useful component of their marketing plan. Top academic publications including Marketing Science Management Science and the Journal of Marketing Research have published Professor Zhang's research. A recipient of various academic and instructional honors, he also serves as an area editor for the journals Marketing Science, Management Science, and Quantitative Marketing and Economics. Currently, Professor Zhang teaches pricing strategies to MBA and undergraduate students as well as EMTM students on marketing management. Additionally, he imparts pricing tactics in Chinese to CEOs in China.

As a renowned expert and highly sought-after speaker, Z. John Zhang's expertise is in high demand. To book Z. John Zhang for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Z. John Zhang's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Z. John Zhang's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Z. John Zhang for your next speaking engagement.