William E. Heinecke Biography

The Minor Group was established in 1967 after William E. Heinecke's 1963 arrival in the Kingdom of Thailand. Nearly 50 years later, the group has significantly expanded into a significant business with revenues above $2 billion and a market value of $4 billion. Now operating on a worldwide scale, Minor International Public Company Limited (MINT) is a business focusing on the distribution of lifestyle goods, restaurants, and hospitality services. More than 50,000 people are employed by the firm at the moment. With more than 1700 locations operating globally in 21 countries under the brands The Pizza Company, Swensen's Sizzler, Dairy Queen, Burger King, Thai Express, BreadTalk, the Coffee Club, Ribs & Rumps, and Riverside, MINT is one of Asia's largest restaurant companies. With a portfolio of over 120 hotels and serviced suites under the Marriott, Four Seasons, St. Regis, Elewana, Radisson Blu, and Minor International brands throughout 21 nations, MINT is also a hotel owner, operator, and investor. MINT is one of Thailand's top distributors of lifestyle brands, specializing mostly in clothing and beauty products. In addition, MINT has a manufacturing facility where it contracts out the manufacturing of home goods.

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