Wes Ball Biography

Wes Ball is the president and creator of The Ball Group and the author of The Alpha Factor, a novel examination of the factors that lead to competitive advantage and long-term success. Wes has worked in strategic marketing for two Alpha firms that were market leaders in their respective sectors as well as as a strategic innovation consultant and facilitator. He has more than 25 years of expertise in both strategic innovation and marketing research. Wes' thorough, forward-thinking research, which included more than 100,000 interviews, consumer observations, and testing with more than 75 organizations, took 15 years to uncover and verify the crucial element - the Alpha Factor - that can transform any business from a rival into a market leader. When put into practice, the knowledge gained from Wes' extensive research More than doubled per-store sales for the retailers of Subway Sandwiches and Salads; helped the U.S. Savings Bonds program of the U.S. Department of the Treasury reverse more than a decade of decline; and generated dramatic, sustainable growth for a wide range of other businesses, many of which had not grown significantly in more than a decade. And that expansion was produced without discounting and frequently without the costly development of new products. Wes is a lively, vivacious, and skilled speaker and trainer. He offers ALPHA classes to assist any firm with a variety of case studies and simple examples: become the industry leader in its field and Increase client expectations through innovation. Increase profitability while decreasing the need for discounting engender devoted patrons ready to spend more for goods and services Encourage fresh, enduring development.

As a renowned expert and highly sought-after speaker, Wes Ball's expertise is in high demand. To book Wes Ball for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Wes Ball's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Wes Ball's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Wes Ball for your next speaking engagement.