Watts Wacker Biography

Watts Wacker is regarded as one of the most prominent and important business thinkers of our time. He is one of the world's most recognized futurists and a professional speaker, best-selling author, political analyst, and social critic. His exceptional adaptability and vision have enabled him to assist the world's leading enterprises and organizations in navigating the sea of change that is sweeping the new millennium. He was the resident futurist at SRI International, the famed Menlo Park think tank, and spent eleven years as the resident futurist at Yankelovich Partners, the foremost social research company. Wacker, the founder and director of FirstMatter LLC, has concentrated his efforts on developing a new type of think tank, and he views himself as a twenty-first century alchemist as well as a cross between James Brown and the unknown comedian (the hardest working nobody in the business.) Wacker's speaking manner has earned him the title of "one of today's finest storytellers." His book, The 500 Year Delta, became a worldwide best-seller, was translated into ten languages, and was a top five "editors choice" pick on Amazon.com's book list in 1997. The Delta was also chosen for NASA's library. Wackers' second book, The Visionary's Handbook, has gotten rave reviews and is essential reading at many of the world's top business schools. Both volumes were written in collaboration with Jim Taylor. Recent projects include contributing to, editing, and ghostwriting a number of books, as well as television commentary and magazine and journal pieces. His third book, The Deviants Advantage, earned rave reviews from Time Magazine, Fortune, The New York Times, and The Harvard Business Review, among others. What's Your Story? is his fourth book. Storytelling to Move Markets, Audiences, People, and Brands was published in August 2007, and both volumes were written in collaboration with Ryan Mathews. Wacker and his "wizardry practice" have been highlighted in media outlets all around the world. The Associated Press has dubbed him a "must quote." Wacker was the initial Fox News Division pollster and led the Time Magazine Poll. He also ran the foremost trends forecast service in the United States for 10 years while at Yankelovich Partners. Wacker has previously had executive positions in the health, beauty, toy, and food sectors, as well as owned and operated two radio stations outside of Corpus Christi, Texas. Wacker earned degrees from Tulane University and the University of Texas at Austin, as well as a research grant from The Institute for Constructive Capitalism. He has given several lectures at colleges and institutions all around the world.

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