W. Bingham Gordon Biography

Bing contributes a lifetime of expertise and knowledge to each people and enterprise he touches as an author of Electronic Arts and as Executive Vice President and Chief Creative Officer. Bing, one of the industry's most experienced officials, has been involved with the building and design of over 20 separate award winning match institutions, including John Madden Football Need For Speed and The Sims. Prior to his appointment as Chief Creative Officer in 1998, Bing served as Executive Vice President of Marketing, overseeing EA teams in California, Texas, Florida, Vancouver, and London. Previously, Bing rose through the ranks as Executive Vice President of EA Studios and Senior Vice President of Entertainment Production, where he was in charge of the design and development of entertainment products and inventive concepts. After forming EA with a group of partners in 1981, Bing played a critical role in the release of EA's first game in 1983 and the development of the organization's initial image, EA SPORTS. Bing oversaw instructional efforts at EA, including the Emerging Leaders Creative Leaders and the EA Executive Development program, while pushing and contributing to the development of various hit games and institutions. He is a pioneer in EA's school outreach program, which invites summer interns from top schools and institutions throughout the world to the organization.

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