Steve Krug Biography

Steve Krug is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, which is now in its third edition and has sold over 500000 copies. He published the ease of use testing manual Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems ten years later. The books were based on his nearly 30 years of experience as a convenience adviser for a diverse range of clients such as Apple. Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund are just a few examples. His counseling practice, Advanced Common Sense, is located in Chestnut Hill, Massachusetts. Krug currently spends the most of his time writing demonstration workshops and viewing wildly contrasted motion movies on TCM. He is a sought-after lecturer on user-friendliness, structure, and customer experience.

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