Reagan Moya-Jones Biography

Reagan Moya-Jones is an Australian entrepreneur, co-founder, and former CEO of Aden + Anais, a baby products company best known for its muslin swaddles. Moya-Jones grew up in Australia and worked as a marketing executive before moving to the United States in 2006. After the birth of her first daughter, Moya-Jones searched for a soft, breathable muslin swaddle like those commonly used in Australia but found none available in the US market. So in 2006, she co-founded Aden + Anais to bring muslin swaddles to American parents. Under Moya-Jones' leadership, Aden + Anais grew rapidly. They expanded beyond swaddles to include other baby products such as blankets, bibs, and clothing. In 2016, the company was valued at $100 million. Moya-Jones stepped down as CEO in 2017 to focus on other ventures, including a children's book series and a new baby products company. Moya-Jones has been recognized for her entrepreneurial success and leadership in the baby products industry. She has been named one of Fortune's "40 Under 40" and received the EY Entrepreneur of the Year award in 2015. She has also authored a book, "Swaddle Love," about the benefits and techniques of swaddling newborns.

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