Michael Tchong Biography

Michael Tchong is an American entrepreneur best known for his startups MacWEEK, Atelier Systems, CyberAtlas, ICONOCAST, and Ubercool Innovation, an innovation agency and incubator. His start-ups helped pioneer such sweeping trends as desktop publishing, personal information management, Internet research and online marketing.

His ability to identify emerging trends early was refined during a career that began at some of Madison Avenue's most prestigious ad agencies. Tchong leverages his knowledge of marketing, media, and technology to help audiences better grasp how huge waves, which he calls ubertrends, are reshaping society. His spellbinding roller-coaster rides through the "landscape of now" reveal a host of opportunities these ubertrends provide.

An innovation specialist, Tchong motivates and inspires audiences by exploring cross-disciplinary products and services that successfully ride emerging market trends. His transformational talks also show how marketers are adapting to fast-moving changes in the consumer culture, with a special emphasis on the evolving world of social media.

His unique ability to decode the future, lead the U.K.'s The Daily Telegraph to label Tchong "America's most influential trendspotter." He has appeared in numerous publications and TV shows, including Access Hollywood, Advertising Age, Bloomberg TV, BusinessWeek, CNET, CNN, The Independent (U.K.), The New York Times, PBS, San Francisco Chronicle, San Jose Mercury News, USA Today, The Wall Street Journal and Wired.

Tchong is the author of Social Engagement Marketing, which will provide an easy-to-navigate "interface" to the rapidly developing world of social media, and the marketing solutions and techniques it offers.

Realizing the potential of the Internet back in 1994, Tchong founded Interstellar, a company that launched CyberAtlas, a preeminent market research site. After just four months online, CyberAtlas was acquired by I/PRO (Internet Profiles Corporation). Tchong's subsequent start-up, ICONOCAST, a weekly online newsletter and event company aimed at the emerging wave of Internet marketing, was sold in 1998 to Imagine Media, now part of The Future Network.

In January 2003, Tchong launched Trendscape, which published a weekly newsletter, Trendsetters.com, aimed at trendwatchers and trendsetters. In November of that year, Trendscape published its first trend report, Trendscape 2004, which documented the most important trends shaping this decade. In October 2004, Tchong sold Trendsetters.com to Iconoculture, a Minneapolis-based trend consulting firm. Tchong founded Ubercool, an innovation agency, and incubator, one year later.

Whether personal computing, home computing, desktop publishing, personal communication, Internet publishing or online marketing, Michael has always been part of the leading edge.

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