Margo Aaron Biography

Margo Aaron kickstarted her career as a psychological researcher for a mental health clinic where she found a problem. The problem was it's really hard to get people to do things that are good for them. Which led Margo to ask the question she's been investigating ever since: How do you get people to care? She took this question to Columbia for grad school but they weren't helpful because they had the same problem. They didn't know how to get people to care. In fact they made it purposefully difficult to get AWESOME LIFE CHANGING information by locking it inside of books no one would ever read. Margo was not ok with this. Determined to solve this problem and save the world she set out to learn how you turn information no one cares about into something people care about.

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