Laura Sonderup Biography

Laura Sonderup, Hispanidad's general manager and senior strategist, is a well-known ethnic marketing expert who is a frequent keynote speaker at international meetings. Her multicultural marketing writings have appeared in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz, as well as DirectLine. The American Bar Association authored her white paper "The Business of Immigrant Markets: Providing Access to Financial Services" in 2009, which served as a guide to clarifying implications of serving unregistered individuals in the financial services industry. Laura is also the author of "Hispanic Marketing in the Heartland: A Hands-on Guide," which was released in two editions. Laura coaches cultural competency curriculums for a number of regional and national organisations, along with the Colorado State Patrol, Denver Museum of Nature & Science, Colorado Transportation department, North Dakota Transportation department, Utah State Highway Office, National Highway Traffic Safety Government, H&R Block, Wyoming Department of Transportation, and the United States Army National Guard. Laura gives back to her society as a member of the Bellco Credit Union Board members and the Denver Mexican Cultural Center Board of Directors, as well as the ACE Scholarships Advisory Boards. and History Colorado, as well as the Interagency Task Force on Drunk and Drug-Impaired Driving for the State of Colorado. Innumerable organisations have recognised her community leadership, including the Colorado Rockies Hispanic Leadership Award, the Colorado Women's Chamber of Commerce ATHENA Prize, the Wheat Ridge (CO) Police Department's Chief's Prize, and the Colorado State Patrol's Chief's Challenge Coin.

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