Kevin Doohan Biography

Kevin Doohan is the Executive Vice President of Marketing at Machinima, the leading video entertainment network for young men. Doohan is in charge of the marketing function, which includes brand marketing, public relations, audience development, trade and partner marketing, and research. At Machinima, Doohan's team creates strategy and programmes that connect with and attract advertiser and consumer audiences. Machinima is the best video programming network for advertisers to reach the valuable and elusive 18-34 year old male audience. Machinima is more than just programming to consumers. Machinima is a true global lifestyle brand that has its roots in gaming. as well as representing the audience's distinct point of view and sensibility. Prior to joining Machinima, Doohan was Red Bull's head of digital marketing. Red Bull experienced explosive growth across digital channels, particularly social media, under Doohan's leadership. Doohan's team oversaw the strategic plan and activations that increased Red Bull's Facebook likes from 300,000 to 28 million, Twitter followers from zero to over 700,000, and Red Bull's position as a social media pioneer on Instagram, Klout, and other platforms. Doohan-led teams transformed RedBull.com into a global content hub coveted by brands worldwide. Doohan relaunched and refocused Red Bull's gaming and e-sports marketing strategy. His team created, launched, and managed proprietary Red Bull gaming events that attracted millions of online viewers and thousands in-person. Doohan oversaw all digital marketing at ConAgra Foods from 2004 to 2008, including the corporate brand and consumer brands such as Healthy Choice, Butterball, Orville Redenbachers, Hunts, and Slim Jim. From 1997 to 2004, Doohan worked in senior marketing roles at Digital Insight (now an Intuit company) and Cendant Company, where he was a customer experience leader on the team that designed and launched move.com, the world's leading online real estate marketplace. Doohan has an MBA from Northeastern University and is a dual citizen of the United States and Ireland. Doohan can be found at http://www.kevindoohan.com and on Twitter @kdoohan.

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