Kelly Peters Biography

Kelly Peters is the CEO and Co-Founder of BEworks. She is an expert in behavioural science and is passionate about bringing scientific thinking to business strategy marketing and operations.
Peters has overseen the launch of several new business ventures that capitalized on insights into consumer behavior.
Her interest in behavioral science stems back to the late 90s when working on behavioral scoring models in credit risk and online distribution models evolved through behavioral finance and finally culminated in 2008 when she embraced behavioral economics as the most reliable approach to executing strategy.
She launched what might be the world’s first commercial application of behavioral field experiments while at RBC to help drive adoption of online service channels.
Among the first to see the commercial potential of the Web in 1993 Peters spent several years in the dot-com industry before focusing on financial services where she spent 12 years leading complex innovation projects providing her with a rich background in innovation technology and human behavior.

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