Josy Paul Biography

In 2016, he was named Creative Agency Head of The Year by the IAA (Indian Advertising Association). Campaign Magazine awarded him 'Creative Person of the Year for India and South Asia' in 2012, 2015 and 2016. He is ranked among the 10 most influential people in Indian advertising - according to the nationwide survey conducted by The Economic Times. In 2015, Josy and his team won the inaugural Glass Lion Grand Prix at Cannes – for Whisper ‘Touch The Pickle’. They also won the Glass Lion Gold for Ariel ‘Share The load’ - in 2015 and 2016. And the prestigious Yellow Pencil at D&AD 2017 and the White Pencil at the inaugural D&AD Social Impact awards 2016. Josy and his partner Ajai Jhala pioneered the idea of brand movements with the belief that India needs more ‘acts not ads’. This led to the early highly recognised work like Gillette ‘Women Against Lazy Stubble’ which won the first Black Lion for Creative Effectiveness at Cannes 2011. Before starting BBDO India, Josy set up the first 'David’ office in India in 2000 (as part of Ogilvy and WPP.) Josy Paul was born during an earthquake and has a permanent tremor.

Josy is among the top ten most influential people in Indian advertising - according to the nationwide survey conducted by the Economic Times in 2012.

Last year he was named 'Creative Person of the Year' - for India and South Asia.

Josy set up BBDO in India from the backseat of his car in 2008.

Along with his colleagues, he believes India needs more 'acts not ads'. This has led to movement ideas like Gillette's 'Women Against Lazy Stubble' whichhas won several international awards like Cannes Lions including the Black Lion for 'creative effectiveness' – the only one in Asia.

Josy has been on the jury of D&AD, Clio, London International and Spikes Asia and was a speaker at the Cannes Lions International Festival of Creativity 2012.

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