Jean-Pierre Jeannet Biography

Dr. Jeannet is the F. W. Olin Distinguished Professor of Global Business and Director of The Glavin Center. Dr. Jeannet has primary teaching responsibility for two courses: Global Marketing and Global Strategic Management. He was a visiting lecturer at Keio University Graduate School of Business in Japan, and he has a dual appointment as Professor of Global Marketing and Strategy at IMD (Institute of Management Development) in Lausanne, Switzerland. Dr. Jeannet has taught in numerous management development programs in the United States, Asia, and Europe.

Dr. Jeannet has previous work experience in banking in Switzerland and New York and has been active as a consultant with many international firms including AVEBE, Coutts, Deloitte Touche Tohmatsu, DSM, Huntsman Chemicals, ICI, Lego, Nokia, Novartis, Polaroid, Serono, Siemens, Sulzer, Swatch, and Zeneca. Professor Jeannet also serves on the board of PubliGroupe, an international media firm, and Swiss House in Boston, as well as President of ECCH at Babson Ltd. His research and teaching focus on marketing strategy, global marketing, and global business strategies.

He is the author of more than 100 teaching cases and several books, including Managing with a Global Mindset, Technology Transfers Within Multinational Corporations, and Competitive Marketing Strategies in a European Context, as well as co-author of Marketing Problems, Cases in International Marketing, Global Marketing: Strategies and Cases, and Cases in Marketing Management. Areas of expertise include: Marketing, Competitive Strategy, Global Marketing, International Marketing and Market Orientation.

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