James Heller Biography

A lifetime passion for speed, technology and challenging the status quo combined to make Wrapify CEO, James Heller the visionary leader of a genuinely disruptive business that will revolutionize the sharing economy.

Heller was at the height of his professional success before launching Wrapify in 2015: marketing leader at Ingram Micro, where he displayed Fortune 100 leadership through his deft oversight of the global and dispersed team behind Ingram’s $1B cloud division.

But it wasn’t enough. A natural-born entrepreneur, Heller has repeatedly displayed bravery and insight to stake out positions at the forefront of digital marketing and bring brands into the 21st century. His experience reaches the cloud, the sharing economy, and e-commerce -- starting in his late teens, when he started consulting.

Heller’s first epiphany to use technology to shake up established norms came in 2008, when he spearheaded multiple marketing campaigns that replaced outdated direct mail with cutting-edge integrated marketing methods and led to millions of additional dollars in direct and affiliate sales for numerous organizations.

Invigorated by the possibilities and potential of tech to transform businesses, Heller soon thereafter embraced entrepreneurship, founding Taproot IT, a marketing firm focused on Technology Solutions Providers, Hosting Providers, VARs, MSPs and the SMB market.

He was additionally the Marketing Director of cloud and colocation provider, ScaleMatrix, where he played a significant role in the management and development of the company’s marketing efforts, particularly through the use of bootstrapped integrated marketing.

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