J. Walker Smith Biography

Walker Smith is President of Yankelovich Inc., a leader in marketing and consumer knowledge since 1958, providing innovative, solutions-oriented consulting and research across a broad range of industries. Overseeing company strategy and key client relationships, he is also responsible for the day-to-day operations.

With Ann Clurman, Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness: 1997), an in-depth look at America's consumer generations and the strategies for maximizing marketing success in each generation.

Walker is a widely consulted authority on consumer trends and the future of the marketplace, and is regularly quoted in The New York Times, The Wall Street Journal, USA Today, Business Week, Time and other leading publications. He has made frequent appearances on CNN, ABC, NBC Nightly News, CBS, PBS and Bloomberg TV.

Walker serves on numerous corporate, professional and university boards. He is a much sought-after speaker and a prolific writer on marketing issues and business strategy. He is currently a lecturer at the annual School of Marketing Research at Notre Dame.

As a renowned expert and highly sought-after speaker, J. Walker Smith's expertise is in high demand. To book J. Walker Smith for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure J. Walker Smith's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with J. Walker Smith's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing J. Walker Smith for your next speaking engagement.