Gregory Shlopak Biography

Gregory P. Shlopak started his career as a professor of sciences at Harcum College in Bryn Mawr, PA. Greg later founded and served as Chairman and CEO of Cyrk Inc., a promotional marketing and design company. Cyrk grew to be the largest global promotional marketing company during Greg's 23 year tenure, achieving yearly revenues of $980 million worldwide. Privately owned until July 1993, Cyrk went public and traded on NASDAQ.

Cyrk designed, implemented, produced and fulfilled global brand loyalty marketing promotions for Fortune 500 companies. This included the Marlboro Adventure Team Program, Pepsi Stuff Campaign, McDonald's Happy Meals worldwide and the Beanie Babies Official Club.

Cyrk operated offices and major production facilities in the U.S., Europe and Asia to service their clients representing the top brands in their respective industries. In addition to Cyrk's creative marketing capabilities, Cyrk was also a leading producer of textile products and toys in Asia. Cyrk led to the genesis of Exchange Applications Inc., whose principal activity is the provision of enterprise Customer Relationship Management (eCRM) solutions that optimize interactive relationships between customers and companies.

Greg left Cyrk in 1999 to join his board member, partner and good friend, Louis Marx, in his venture capital business - Brae Capital in New York City. The emphasis of his investments was in marketing and marketing technologies. Two of Greg's contributions to the organization were FairMarket, Inc. and Marketswitch Corporation. FairMarket, Inc. became publicly traded one year after the initial investment at a rate of return of seventy-five times. Marketswitch Corporation is the leading marketing and risk optimization software company serving many of the world's largest business-to-consumer enterprises. Greg served as a board member of Marketswitch USA and Marketswitch Japan, as well as a consultant and advisor to the CEO.

Greg's investments and operational participation this past decade follow his interests in marketing, sports, technologies and healthcare.They include Ace Surfaces, which holds the North American license for Rebound Ace tennis and playground surfaces. Ace Surfaces is also the official Nike Grind tennis and basketball surface. Rockport Venture Partners, an NASD broker-dealer, which raises venture capital in the U.S., Europe and Asia for bio-tech, life sciences and medical device companies in the United States.

Greg founded and partnered with the Havens Company in 2003 to form Havensure LLC, an insurance business focusing on Group Universal Life and Disability Insurance for major corporations.

For the last two and a half years, Greg has served as Executive Chairman and acting CEO of OfficeWorks Inc., in California. Greg also served as Chairman of Serious USA, where he met David Brown, founder and CEO of Ve Interactive.

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