Don Schultz Biography

He is President of the consulting firm, Agora, Inc. both in Evanston, Illinois. Additionally, he is a Visiting Professor at Cranfield School of Management, Bedfordshire, UK, Adjunct Professor at Queensland University of Technology, Brisbane, Australia, and Visiting Professor, Tsinghua University, Beijing, China.

Following his graduation from the University of Oklahoma with a degree in Marketing/Journalism, Schultz began his career as a sales promotion writer for trade magazine publishers in Dallas. From there, he moved into publication sales and management, and was advertising director of a daily newspaper in Texas. He then joined Tracy-Locke Advertising and Public Relations in Dallas in 1965. He was with the agency for almost 10 years in its Dallas, New York, and Columbus, Ohio offices as branch manager. He served as management supervisor for a number of national consumer product, service, and industrial accounts.

In 1974, Schultz resigned as Senior Vice President of Tracy-Locke to launch a career in academia. He obtained a Master's Degree in Advertising and a Ph.D. in Mass Media from Michigan State University while also teaching in the MSU Department of Advertising. He joined Northwestern in 1977.

Schultz has consulted, lectured and held seminars on integrated marketing communication, marketing, advertising, sales promotion, brands and branding, and communication management in Europe, South America, Asia, the Middle East, Australia, and North America. His articles have appeared in numerous professional trade publications and academic journals including Advertising Age, Journal of Advertising Research, Journal of Advertising, and Marketing News. Professor Schultz was the founding editor of the Journal of Direct Marketing. He has served as the Associate Editor of the Journal of Marketing Communications, and on the editorial review board for a number of trade and scholarly publications. He is also a regular columnist for Marketing News and Marketing Management.

He is author/co-author of thirteen books, Strategic Advertising Campaigns, Essentials of Advertising Strategy, Essentials of Sales Promotion, Sales Promotion Management, Strategic Newspaper Marketing, and Measuring Brand Communication ROI. His book, Integrated Marketing Communications was the first text in this emerging field.

Schultz' recent books include Communicating Globally, 2000, and Raising the Corporate Umbrella, 2001. He and his wife Heidi have completed an update on the seminal text on IMC, IMC: Next Generation, which was published in fall, 2003. They also have co-authored Brand Babble: Sense and Nonsense about Brands and Branding which was also published in fall, 2003.

Schultz has served on the board of directors of a number of corporations, including Penton Media, Inc., Cleveland, The Simon Richards Group, Melbourne, Australia, Brand Finance plc, London, Insignia Systems, Inc., Minneapolis and dunnhumby associates, London.

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