David Edelman Biography

For more than 20 years David has specialized in helping marketing executives manage the strategy organization and infrastructure transformations required to become “digitally adroit” leaders in their markets and industries. As co-leader of the Digital Marketing Strategy group David has helped CMOs and other executives across industries understand the implications of the evolving digital environment and implement the deep changes needed to enable digital strategies.

His recent experience includes: transforming marketing strategy and operations to exploit new digital capabilities for multiple clients; developing new digitally based lines of business in financial services; realigning go-to-market channel approach for B2B service providers; and designing the organization for a balanced local/global digital marketing process in consumer products.

David was previously at Digitas where he helped clients craft their digital marketing strategies and worked alongside the agency’s creative and technology teams on implementation. He also oversaw all of the agency’s media and CRM analytics services helping them add cross-channel and advanced targeting capabilities. Before that as a partner with The Boston Consulting Group he pioneered early work at the intersection of marketing and database technology developing their “Segment of One Marketing” strategy service line and then led development of the E-Commerce practice.

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