Andrew Canter Biography

Andrew Canter is among the leading practitioners in branded content and has over 25 years of experience working in marketing communications. He is Global CEO of the BCMA (Branded Content Marketing Association) which is the pre-eminent global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He has been instrumental in developing the ContentMonitor evaluation system which has been widely used by the industry. He has been responsible for spearheading the development and launching BCMA chapters across the world.

Andrew is the Global CEO of the BCMA and is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications.

He is responsible for spearheading the development and launching BCMA Chapters and forming Affiliate Partnerships across the world. He has been instrumental in developing the BCMA’s proprietary contentmonitor evaluation system which has been widely used by the industry.

He also the Chief Content Officer (CCO) at Global Living Brands (GLB), and is responsible for selecting and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content.

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