Booking a keynote speaker can add tremendous value to any event, but finding and booking the right speaker can be challenging. In this blog, we will provide a comprehensive guide to help you understand the costs of securing a keynote speaker, along with tips on finding and booking the perfect speaker for your event.
What You Should Know Before Reaching Out to a Keynote Speaker
Before you go about booking a keynote speaker, you must decide on a few critical factors that can impact your decision-making process. These include:
When to start looking
Date, location, and budget of your event
Purpose of the event
Demographics of your audience
Type of presentation you want
Your core decision-makers
By determining these factors upfront, you'll better understand the type of speaker you need and how much you can afford to spend.
Four Ways to Find a Keynote Speaker
There are four primary ways to find a keynote speaker for your event:
Speakers Bureau
Personal network
Personal experience
Internet search
Each method has advantages and disadvantages, so weighing the pros and cons before deciding which approach is best for your event is essential.
What Do Different Keynote Speakers Charge?
Keynote speaker fees vary widely, depending on the speaker's experience, name recognition, and demand. Generally speaking, keynote speaker fees range from $5,000 to $50,000 or more, with some brand-name speakers commanding six-figure or even seven-figure prices.
At the lower end of the spectrum, you'll find up-and-coming speakers who charge less than $15,000. These speakers may have great ideas but lack experience, polished speaking skills, or impressive credentials.
In the $15,000-$25,000 range, you'll find seasoned professionals who are polished presenters and thought leaders in their field. They may have yet to achieve name recognition or publish a famous book, but they can handle all audiences.
Speakers in the $25,000-$50,000 range are popular speakers who charge a premium based on demand, relevance and thought leadership. They are often the top thought leaders in their industry, and everyone wants them at their events.
Finally, keynote speakers who charge fees in the $50,000 and above range usually get paid for brand awareness rather than speaking skills. They are well-known politicians, athletes, actors, comedians, motivators, and other high-profile individuals who can move ticket sales and drive awareness of your event.
Speaker Booking Agency
If you need help finding and booking a keynote speaker, a speaker booking agency can help. At Speaker Booking Agency, we work with clients to find and book the perfect speaker for their event based on their unique needs and budget. Contact us today to learn more about our services and how we can help you find the perfect keynote speaker for your next event.
