Sports events, conferences, celebrations, concerts, and other events are among the pandemic's victims. During the peak of the nationwide shutdown, arenas were nearly empty as several sports teams performed in front of small crowds. Physical events have made a significant comeback since then, but that may not last if the pandemic continues. To put it mildly, people are truly concerned about the situation.

Virtual Events

Since the start of COVID-19, virtual events have crept their way onto most of our calendars. Zoom meetings, conferences, and events have since become popular. In the tech world, cloud software startup, New Relic, used virtual interaction to host a conference with 2,000 guests. Usually, bringing together a group of individuals for an event saves time and money, as well as lowering hospitality costs.

The near future appears to be a mix of physical and online events, including hybrid forms. The hybrid approach offers a new way to bring people together in one place with minimal effort. Hybrid events also have the potential to expand their audience by bringing in previously uninterested parties.

Live Events

Some people will tell you that nothing can substitute attending an event in person. While the desire to attend a live event is still apparent, let us consider the cost savings of virtual events. Often, a good amount of money saved on hospitality is used to cover other costs associated with a virtual event. Promoting a virtual event, implementing the necessary technology, and shipping essential equipment comes at a high cost. All in all, virtual events are less expensive, but not as much as you think.

The Return of Events

People are sociable creatures, both demographically and behaviorally. They want to mingle, have an immersive experience, talk to friends, toast victories, etc. Simply put, it appears that the digital era came into our lives in full anticipation of these needs.

As events slowly return, technology will streamline everything so that attendees can move from one activity to the next – regardless of the location. Additional considerations for events include mingling with colleagues at a specific time and location and making food arrangements. While these micro-considerations require careful planning, this is not a stumbling block for virtual audiences. However, one thing is certain: in the event planning industry, there is no room for complacency. Attendees seek a balance between enjoying the event and feeling assured about health measures. In conclusion, the events industry will still thrive, regardless of the direction it takes.

If you are searching for a professional speakers’ bureau to book a keynote speaker for your next event, call Speaker Booking Agency. No matter the type of event, in-person, virtual or hybrid, our agents will help meet your needs. Use our Online Booking Request Form or call us at 888-752-5831 to learn more.