Vera Cordeiro Biography

Vera Cordeiro is a doctor and social entrepreneur. She spent 20 years working as a general practitioner at Hospital da Lagoa, a public hospital that provides care to some of Rio de Janeiro's poorest neighborhoods, such as Rocinha and the Baixada Fluminense (lowland slums) (Latin America's largest favela). Typically, children with severe instances of pneumonia, TB, rheumatic fever, anemia, and other diseases are sent to hospitals and then released without the means to continue their care at home. A continuous cycle of hospital admission and readmission is brought on by releasing kids into the same environments that cause their illnesses in the first place. Cordeiro established Brazil Child Health (Associao Sade Criana, previously Renascer) in 1991 with the goal of providing comprehensive aid to children and their families who are living in poverty. In Brazil, it collaborates with public hospitals to advance the family's self-sustaining, biopsychosocial well-being. Her all-encompassing strategy enlists medical professionals to recognize at-risk families and mobilizes a group of volunteers to work one-on-one with each family to help them take control of changing their lives. The Saude Crianas strategy has been proven to significantly lower hospitalization rates by 60%, boost the income of helped families by more than 35%, and result in large yearly public spending savings. Six Brazilian states and 23 hospitals have already adopted the associations' technique. So far, her effort has had a direct impact on 40,000 people who are extremely impoverished and disenfranchised. Dr. Cordeiro started developing her social franchise model in recent years, working with health officials to show how cost-effective it is as a means of protecting children's right to health and eradicating poverty. As a result, Belo Horizonte, one of Brazil's major cities, has incorporated Dr. Cordeiro's research into its public policy. Sade Criana has won widespread acclaim on a global scale for its openness, social effect, and practicability of methods. Sade Criana is an effective social inclusion tool, as the Nobel Prize-winning economist and banker from Bangladesh Muhammad Yunus has noted. The company's creator and CEO, Vera Cordeiro, is an Avina leader as well as an Ashoka, Schwab, and Skoll Foundation social entrepreneur. The Global Development Network Award, which Sade Criana won in 2003 after competing against 400 organizations from around the world, is one of the numerous honors the organization has earned. The Global Journal recognized Associao Sade Criana as the top Brazilian organization in 2012 and the 38th-best NGO worldwide.

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