Tsai Lu Liu Biography

Head of the Graphic Design and Industrial Design Department at North Carolina State University, Professor Tsai Lu Liu, IDSA, has been working with his students on user research and product design projects for businesses like Bosch Appliances, Coca-Cola, Eastman Chemical, IBM, Johnson and Johnson, Lowes, Under Armour, and others. Liu spent 12 years managing innovative product/service design and marketing in the toy, healthcare, gaming, semiconductor, and communication sectors before to beginning her career as a teacher. Through extensive research, design, engineering, production, and marketing efforts, his teams successfully introduced various items to the international markets using a user-centered approach to innovation. He has a master's in industrial design from Auburn University and an MBA in marketing from Georgia State University.

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