Sue Unerman Biography

Sue Unerman, Mediacom's Chief Transformation Officer — Business requires individuals who can predict the next shift and explain it to the rest of us in a world that is changing faster than any of us can fully adapt to. One of these unique individuals is Sue. She "clarifies" things. Sue has remained at the vanguard of the media industry's progress for the past thirty years, despite the industry's fast change. Sue has continually pushed MediaCom ahead of the competition, which has been a key reason for its ascent to become the leading business in its industry. Sue is the current bearer of the title after being named "Top planner of the Year" by Campaign magazine more times than any other person. She is responsible for MediaCom's and its clients' transformation. With the release of her book The Glass Wall, the most significant contribution to the conversation around gender diversity at work this year, she has expanded her audience. She maintains a blog at sueunerman.com. Tell the Truth, Honesty is Your Most Powerful Marketing Tool, her first book on marketing was released in the summer of 2012. The UK Government Digital Advisory Board included her as a member. She was a member of the University of Oxford Public Affairs Advisory Group and the Internationalist Magazine Agency Innovator in 2012. Sue is a media contributor for Brand Republic. She belongs to the Key Supporters Group for Women's Aid and the Council of the Open University. I oversee change for our clients in the UK at MediaCom. According to Darwin, those who are most adaptable survive, not the strongest or the smartest. It's difficult to work a regular job and stay current with every new advancement since there is just so much change going on all the time. Put away FOMO (Fear of Missing Out). Today's focus is COMO (certainty of missing out). At MediaCom, it is our responsibility to keep track of, discuss, and evaluate all new advancements, weed out the unimportant ones, and keep our clients informed about the important ones. I work at MediaCom with a group that has continually advanced the firm, which has played a major role in its ascension to the top of its industry. More often than any other person, Campaign magazine has awarded me "Media Strategist of the Year," and I now hold the honor. My most recent book, The Glass Wall, is a useful resource for organizations looking to better develop the women who work for them. It has been hailed as the year's most significant contribution to the discussion on gender diversity at work. Diane von Furstenberg, a famous designer, complimented the book for "empower[ing] women." It was deemed "a must-read" by Nicola Mendelsohn, Facebook's vice president for EMEA. Fantastic was Martha Lane-word Fox's for it. I co-host the MediaCom Connected Podcast and have a blog at sueunerman.com. Tell the Truth, Honesty is Your Most Powerful Marketing Tool, my first book on marketing was released in the summer of 2012. As a member of the UK Government Digital Advisory Board, I became familiar with Agile. I received the Internationalist Magazine Agency's Innovator award in 2012. I work as a media contributor and editor at Brand Republic. I am a member of the Key Supporters Group for Women's Aid and the Open University Council.

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