Steve Keller Biography

Steve Keller is the CEO of iV (Nashville) and iV2 (Frankfurt), audio consultants that specialize in strategic audio branding for a diverse spectrum of worldwide agencies and businesses. He translates his love of art and science into award-winning sound projects for his customers, providing the strategy, content, assessment, and asset management required to develop powerful audio brands. Steve is widely regarded as one of the foremost authorities in audio branding. He actively participates in collaborative research initiatives, examining the power of music to change our perceptions and impact our behavior, with a mind for statistics and a heart for sonic expression. The Oxford Crossmodal Research Laboratory is now investigating sound/taste links, while the Goldsmith Music, Mind and Brain program is looking for sonic archetypes. Steve is a sought-after speaker who has spoken at conferences (MIDEM, Cannes Lions International Festival of Creativity, TEDx, Eurobest, Dubai Lynx, Transform Hong Kong, Transform London, ESCOM, Neuromarketing World Forum), professional organizations (AMA, AAF, Audio Branding Academy), and universities all over the world. Steve has over 25 years of experience in the music industry as a producer, remixer, composer, independent label executive, music publisher, and manager, in addition to a BA in Psychology with a concentration on research, social psychology, and group dynamics. He received the iHeartMedia Scholarship for Leadership in Audio Innovation in 2017 and is presently pursuing an Executive MBA at the Berlin School of Creative Leadership. Audio brand strategy and identity development, audio asset management, music supervision, music creation/procurement, sonification, research and testing design, branded audio content, Jungian archetypes, sensory branding, crossmodalism, and channeling chaos as a creative construct are some of my specialties.

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