Soon Yu Biography

Soon Yu is a Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times best-selling author and international speaker on innovation and design. His next book, Iconic Advantage, pushes firms ranging from the Fortune 500 to venture-backed startups to refocus their innovation goals on developing timeless difference and relevance. He advises with corporate executives on creating important Iconic Signature Elements, Signature Moments, and Signature Communication on a regular basis. He was most recently the Global VP of Innovation and Officer at VF Corporation, the parent company of over 30 global clothing firms such as The North Face, Vans, Timberland, Nautica, and Wrangler. While at VF, Soon constructed a $2 billion innovation pipeline, three global innovation centers, and industry-leading design best practices. He formerly worked for The Clorox Company and Chiquita Brands, where he received company-wide honors for best advertising, best promotion, and best new product, as well as industry acclaim from the Webby Award Favorite Website Award, and Dope Award. He has previously worked as a consultant for Bain and Company, as well as the founder and CEO of many venture-backed firms (including Gazoontite Promeo Technologies and TWRL), and was named a Northern California finalist for the coveted Ernst & Young Entrepreneur of the Year award.

As a renowned expert and highly sought-after speaker, Soon Yu's expertise is in high demand. To book Soon Yu for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Soon Yu's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Soon Yu's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Soon Yu for your next speaking engagement.