Sir John Hegarty Biography

John Hegarty is a world-renowned and highly regarded advertising executive. Over six decades, he has been at the vanguard of the creative advertising industry, from the early days of Saatchi and Saatchi to his current worldwide organization, Bartle Bogle Hegarty. He co-founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle in 1982. The agency quickly became one of the world's most talked about and rewarded advertising agencies. BBH has won every Agency of the Year award as well as every creative award available and has been at the forefront of the industry for the past twenty-nine years. John was in charge of Levi's advertisements, including the groundbreaking commercial in which an unknown model named Nick Kamen undressed down to his boxer shorts at a laundromat. For Audi, he coined the tagline "Vorsprung Durch Technik," and he cast a young model/actor named Brad Pitt in a Levi advertisement. He pioneered the use of music in ads, earning BBH nine number one singles. John also handled the first viral sensation, Levi's fluffy yellow puppet Flat Eric, who knocked Eminem off the number one singles spot in 1999. BBH today has offices in London, New York, Singapore, Sao Paulo, Shanghai, and Mumbai, and John is in charge of all of them. This one-of-a-kind worldwide framework also helped the firm receive the Queen Award for Export Achievement twice, in 1996 and 1997. John has received gold prizes from every industry organization, including DAD, Cannes, and British Television. He received the DAD President's Award for exceptional achievement and was inducted into the US One Show Advertising Hall of Fame. Because of his work with Levi, he has also been named one of the most important persons in fashion. He received honorary doctorates from Buckinghamshire Chilterns University College and Middlesex University in 2006, and he serves on the Design Museum's Board of Trustees.

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