Rob Lawless Biography

Rob Lawless is an American keynote speaker, storyteller, and creator of the "Robs10kFriends" Project. He graduated with highest honors from Penn State University, earning a degree in finance with minors in accounting and entrepreneurship. After working as a business analyst at Deloitte Consulting and later at the startup RJMetrics, he felt a lack of authentic human connection in his professional life. In November 2015, he launched a mission to spend one hour, one-on-one, with 10,000 different people to learn their stories and foster meaningful connections, documenting his journey on Instagram (@robs10kfriends). As of 2025, he has met over 7,000 people across 90+ countries and has been featured on “The Kelly Clarkson Show”, ‘TODAY Show”, and ‘On Air with Ryan Seacrest”. Lawless speaks at corporate events, conferences, and universities, sharing his FRIEND framework (Family & Relationships, Industry, Entertainment, Needs & Dreams) to promote empathy, inclusion, and workplace connection.

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