Rachel Schectman Biography

Rachel Schectman is an American entrepreneur and founder of Story, a retail concept that aims to create an immersive and ever-changing retail experience. After working in public relations and marketing, Schectman launched Story in 2011 as a physical store in New York City that completely reinvents itself every few months, offering a unique theme and selection of products with each iteration. Story has partnered with brands such as Target, American Express, and Disney and has been described as a "retail media platform" by Forbes. Schectman's innovative approach to retail has earned her recognition and awards, including being named one of Fast Company's Most Creative People in Business in 2012. It was included in Fortune's 40 Under 40 list in 2013. She has also served as an advisor to companies such as Birchbox and Walmart. She has spoken at conferences and events around the world on the topics of retail, innovation, and entrepreneurship. In addition to her work with Story, Schectman is also a board member of the National Retail Federation and a CFDA (Council of Fashion Designers of America) Retail Lab member, which supports emerging fashion brands. She continues pushing traditional retail's boundaries and inspiring others with her creative approach to commerce.

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