Rachel Kennedy Biography

Associate Professor Rachel Kennedy is an experienced marketing scientist and Associate Director at the Ehrenberg-Bass Institute, which is the world's largest institute for research into marketing. She has been involved in various research projects and consulted with large organizations worldwide. Some of the Institute's clients include Coca-Cola, Uber, Colgate-Palmolive, and Mars. As one of the founders of the Institute, Rachel has been instrumental in driving evidence-based standardized tools and services in advertising research. Rachel's research focuses on understanding the advertising that drives sales and other behaviors of interest. She also works on validating measurement tools, including cutting-edge areas like Neuro/Biometrics and Virtual Reality. Additionally, Rachel is passionate about improving marketing decision-making processes, particularly how much to spend and which ad to air. Her work also includes media planning for brand growth. With her expertise and experience, Rachel is recognized as one of the top advertising researchers in the world, ranking in the top 1%. She is committed to helping marketers around the globe to adopt evidence-based practices and become more effective in their marketing strategies.

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