Peter Ubel Biography

Peter Ubel is a physician, behavioral scientist, and professor of Business, Public Policy, and Medicine at Duke University. He is the author of numerous articles and books exploring how people make decisions about health and healthcare. His research focuses on understanding why people make choices and how policymakers and healthcare providers can use that knowledge to help people make better decisions. He is also interested in the role of social media and technology in health decision-making. Ubel has received many awards for his research and teaching, including the Career Achievement Award from the Society of Behavioral Medicine and the Presidential Citation from the American Psychological Association. He has served on the Society of Medical Decision Making board and is a fellow of the American College of Physicians and the American College of Medical Informatics. In addition to his academic work, Ubel is a frequent commentator on healthcare policy in the media, including appearances on CNN, NBC News, and NPR. He has also written for popular publications such as The New York Times, The Wall Street Journal, and Forbes.

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