Sinan Aral is the David Austin Professor of Management at MIT Sloan, where he holds dual appointments in the IT and Marketing divisions and co-directs the Initiative on the Digital Economy. Sinan is a recognized specialist in the fields of social networks, social media, and digital strategy.

He has worked directly with Facebook, Yahoo, Microsoft, the New York Times, IBM, Cisco, Intel, Oracle, SAP, and many other prominent Fortune 500 companies to realize economic value from their investments in social media and information technology.

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