Mike Benson Biography

Mike Benson oversees all marketing, promotion, advertising, digital, social media activities and brand materials for Amazon's original programming.

Benson was Chief Creative Officer of Global Media Group at Time Warner Inc. since May 12, 2011 and served as its Senior Vice President. Mr. Benson served as Executive Vice President and Co-Head of Marketing at ABC Primetime Entertainment since June 2009. In this position Mr. Benson oversaw all marketing activities for ABC’s Primetime and Late-Night lineup, while also establishing the on-air tone and brand for ABC Entertainment. He began his employment at ABC Entertainment as senior vice president, Advertising and Promotion, in June 1998. Mr. Benson served as Executive Vice President of Marketing at ABC Entertainment Group since June 2009. Mr. Benson joined ABC from VH1/MTV Networks, where he served as senior vice president, Promotion & Program Planning, since January 1996. He was instrumental in redefining the network’s position as a cable music channel, creating a new brand position for the channel through on-air promotion and the launch of significant original programming. He programmed and launched the series “Behind the Music,” “Pop Up Video,” “Legends,” “Stortyellers” and “The Rock & Roll Picture Show.” His work helped to reinvent music on television for an adult audience and contributed to significant ratings gains for the cable network. Mr. Benson served as director of communications for KCBS-TV in Los Angeles, as well as held various positions at WCCO-TV, the CBS owned and operated affiliate in Minneapolis, Minnesota. Mr. Benson served as Chairman of Promax & Bda. He is an adjunct professor for Boston University, teaching entertainment marketing though a program in Los Angeles. Mr. Benson was named one of the top Hispanic marketers of the year from AdWeek's Marketing y Medios Magazine. He was also recipient of the Promax Brand Builder Award in 2004. Mr. Benson received ABC's first marketing Emmy Award in 2009, was named an Entertainment Marketer of the Year in 2008, 2007 and 2005 by AdAge and in 2000 by Brandweek Magazine.

As a renowned expert and highly sought-after speaker, Mike Benson's expertise is in high demand. To book Mike Benson for your next event, conference, or workshop, please contact our speaker booking agency. Our experienced team will work closely with you to understand your specific needs and help secure Mike Benson's participation. With our professional guidance and seamless booking process, you can ensure a memorable and impactful experience for your audience. Don't miss the opportunity to engage your audience with Mike Benson's compelling insights and inspire positive change within your organization. Fill out the booking request form to take the first step in securing Mike Benson for your next speaking engagement.