Magnus Lindkvist Biography

Magnus Lindkvist is a Stockholm-based trend forecaster. He mixes insights about trends with exuberant energy and personal warmth to create vivid visions of the world we live in and the future we will live in as one of the most entertaining business presenters in the world today. He blends quantifiable, concrete facts with imaginative, emotive concepts in his trendspotting to uncover and exploit the sweet spots between corporate logic and human magic. He holds an MSc in Economics from Stockholm School of Economics and a degree in cinema from UCLA. Pattern Recognition, his company, was formed in 2005, and he employs a number of trend-spotters at his Stockholm headquarters. He blogs at magnuslindkvist.vox.com and is a member of TED (www.ted.com), the world's greatest trend seminar headquartered in California. Magnus is also the course director at Stockholm School of Entrepreneurship, where he teaches Europe's first academic course in trend identification and future thinking (www.sses.com). Magnus has spoken for companies ranging from Fortis, BBC, PADI, MTV, Carlsberg, KPMG, and a variety of smaller upstarts and specialty experts on four continents in the last few years. Lectures are available in the following areas: The greatest ideas from across the world for the next year (60-90min.) An inspiring presentation on the most intriguing ideas, goods, and services from across the world that will become more important in the future year. 2010-2020 consumer patterns and economic growth regions (60-120min.) What will the world bring, and how will it affect us? What are the areas where we are willing to spend more and where do we tend to spend less? What opportunities can businesses make use of? What risks and difficulties should they be aware of? What are the most important trends in our line of business? (60-180min.) What should (business X) consider in light of the current developments influencing the world? What can be done to accommodate these changes? With the help of the staff, this lecture may be further extended with interactive activities. Which current events in the globe assist the introduction of our next product or service? (60-120min.) (Company X) is about to launch a new product or service and wants to motivate its sales force, employees, and consumers by proving that the launch is well-timed in light of a variety of business trends.

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