Hermann Simon
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Hermann Simon is founder and chairman of Simon, Kucher & Partners Strategy & Marketing Consultants, Bonn, Boston, London, Munich, Paris, Tokyo, Vienna and Zurich. He is also a Permanent Visiting Professor at the London Business School. From 1989 to 1994 he held the Marketing chair at Johannes-Gutenberg-University in Mainz, Germany. From 1985 to 1988 he was Director of USW-The German Management Institute in Cologne.
Simon's books include Power Pricing, Hidden Champions, Price Management, Goodwill and Marketing Strategy, Simon for Managers, Pricing Strategies for New Products. He has also edited a number of books: Competitive Advantages and Competitiveness, Competitive Strategies in the Pharma-Market, Marketing and Technological Change, The Corporate Culture Challenge, Market Success in Japan, Industrial Services, Management Learning and Strategy, and Handbook of Strategy Concepts. His books and articles have appeared in German, English, French, Hungarian, Japanese, Spanish, Italian, Polish, Portuguese, Korean, Dutch, Portuguese, Turkish, Russian and Chinese.
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