Edward De Bono Biography

Dr. Edward de Bono is widely regarded as the world's leading authority in the field of creative and conceptual thinking and the direct teaching of thinking as a skill. He has authored 60 books translated into 35 languages on the topic of thinking. His sessions invariably sellouts are sought after by business government and education globally. Edward de Bono was born in Malta and graduated from the University of Malta. He proceeded as a Rhodes Scholar to Oxford where he earned his MD and two Ph.D.'s. He has held faculty appointments at the University of Oxford Cambridge London and Harvard. He is the originator of the term Lateral Thinking which has an official entry in the Oxford English Dictionary and the extremely popular Six Thinking Hats concept.
Dr. de Bono has made two TV series: De Bono's Thinking Course for the BBC and The Greatest Thinkers for WDR Germany. Peter Veberroth who organized the Olympic Games in Los Angeles and for the first time ever turned a profit attributed his success to the use of De Bono's Lateral thinking tools. So did John Bertrand skipper of the successful challenge for the America's Cup. Ron Barbaro past president of Prudential Insurance (USA) also attributed his invention of living needs benefits package which revolutionized the insurance industry to the power of the de Bono tools.

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