Bill Macaitis Biography

Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. When he led online marketing and operations at Salesforce, he helped grow revenues from $900M to $3 billion. Now, he's the CMO at Slack, the 17-month old messaging startup that’s rumored already to be worth $2.76 billion.

Macaitis told The Growth Show host Mike Volpe that he doesn’t necessarily know what’s fueling Slack's rocket ship growth. And the answer might not become clear for years. If he had to guess, the Slack CMO suspects the company’s obsession with its customers has something to do with it.

Prior to joining four months ago, Macaitis had “never seen a company that was that customer centric.” Virtually every aspect of the business -- from the pricing (Slack only gets paid if people actually use the product), to the metrics it tracks (all gauging long-term customer satisfaction), to the organizational structure, to the relationship between customer feedback and product -- is centered on the customer.

Macaitis successfully utilized SEO, SEM, viral marketing, display, e-mail and social networking to elevate Fox Interactive Media to the largest network in the US with 45 billion monthly page views and 80MM unique visitors (ComScore US). Before FIM and Slack, Bill was the VP of Marketing & SEO/SEM for IGN Entertainment which he helped build to the largest gaming information network in the world. Over his time at IGN Entertainment he increased traffic fivefold from 6MM to 30MM monthly unique visitors.

Bill has over 12 years of online marketing experience with a specialty in SEO & SEM PPC. He is a respected search industry leader. He has spoken at numerous conferences including Search Engine Strategies, Searchnomics, Pub Con and Search & Media Summit as well as being published in the Search Engine Journal. Bill is an active member of the Search Engime Marketing Professional Organization serving on the In-house SEO / SEM committee.

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