April Dunford Biography

April Dunford is an executive consultant speaker entrepreneur board member angel investor advisor and author who helps companies make complicated products easy for customers to understand and love.
She is a globally recognized expert in Positioning having launched 16 products and consulted on dozens more across her 25-year career as VP Marketing at a series of successful startups.
She is an international keynote speaker on the topics of Positioning Market Strategy and New Product Introduction. Her goal is to help marketers entrepreneurs and sales teams do a better job of positioning innovative new products so that customers find them obviously awesome. Dunford thinks the best way for people to learn is from examples stories and humor so her talks are a mix of those three.
As a consultant Dunford works mainly with B2B tech companies both large and small on making their products easier to understand and love. Her positioning training and workshops are built on a methodology she's developed over 20 years of launching and positioning products.

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